VA Targets Student Veterans And Schools in Nationwide GI Bill Campaign

Secretary of Veterans Affairs Eric K. Shinseki will not rest. At least not until every last student veteran has taken advantage of their earned education benefit. Over the next two months, the Department of Veteran Affairs (VA) will conduct a nationwide campaign designed to enlist both service members and student veterans to apply for the Post 9/11 GI Bill.

Since the Post 9/11 GI Bill has been operational, 209,490 people have taken advantage of the bill to the tune of the VA issuing almost $1.9 billion in benefits. The spring semester numbers from this year show almost 180,000 student veterans enrolled and almost 90% of them have already been paid.

The Post 9/11 GI Bill campaign will tackle many mediums and formats to include:

  • Half-page ads in top college publications;
  • Online and social media;
  • Posters in registrar’s offices, dorms, cafeterias, and student unions;
  • Text messaging;
  • Print, radio, and outdoor advertising; and
  • Public service announcements on college radio stations and local stations with high concentrations of students and military installations.

The goal of this massive campaign is to reach those people that do not understand the GI Bill and how they can take advantage of its benefits. The Post 9/11 GI Bill is the most encompassing educational assistance program since the original GI Bill.

Learn more about how the VA will be attempting to reach student veterans and schools with information about the GI Bill.

Tags: , ,

Leave a Reply